Seeking Public Support for His Economic Policies, Obama Hits the Road

November 27, 2012

President Barack Obama has scheduled a campaign-style trip to Hatfield, PA in an effort to build pressure on Congress through increased public support. Friday's trip will follow a week of meetings with other constituencies, including small-business owners and middle-class families.

The White House and House Republicans are stalemated over how to raise revenue as part of a deficit-reduction package and avert the looming “fiscal cliff.” House Speaker John Boehner, R-Ohio, has pushed for raising additional revenue by reducing of tax loopholes. Senate Democrats and President Obama are arguing for the expiration of the Bush-era tax cuts for households making more than $250,000.

White House Press Secretary Jay Carney pointed to Obama's meetings with labor and business groups as a way to place indirect pressure on Congress, a strategy which may prove more effective than direct negotiations. "Engaging with not just the denizens of Washington but with the broader American public is very important to Obama,” Carney added. The president did reach out on Saturday to both House Speaker John Boehner and Senate Majority Leader Harry Reid.

Obama will continue to mobilize the grassroots coalition behind his re-election in order to promote his second-term policies. Obama for America, the name of the President’s road campaign, recently released an e-mail to its distribution list, educating readers about the president's fiscal cliff argument and rallying support.

Danielle Ford is a Marketing Communications Strategist in Kean University's Office of University Relations.